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So You Want to Run for Elected Office?
A Peek Inside ..."Campaigns are about highs and lows, ups and downs. It will help to have a mentor you can call all the time and any time." - Chapter 2: "Your message must be STRATEGIC - the issues that are most important to you as a person, or that inspired and motivated you to run in the first place, may not be the most strategic message for the campaign." - Chapter 5: What's My Campaign Message? "People remember best what they hear first, forget first the things in the middle, and remember second best what they hear last. No one remembers a laundry list. If you jam in too much, you risk that they will remember things you did not say." - Chapter 6: Delivering Your Message To Purchase a Copy"So You Want to Run for Elected Office?" is available on CD for $10. To purchase a copy, send us an e-mail at handbook@lcdw.org, and we will contact you.
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